My father runs his own business near San Antonio, TX. He came to me one day with a newly obtained electronic list of potential customer contacts -- thousands of them. The problem was, the format of the customer list didn’t match the format that his customer database recognized. It would take him weeks to retype, or copy and paste all that data into his customer database. He knew that my job frequently required a lot of electronic data mining and data manipulation. He asked if I could help. In a few hours, I was able to write a program that converted his data into a useable format, and he had it loaded into his customer database the same day.
This is the goal of information efficiency management.